Effective Date: October 03, 2025
Introduction
This Privacy Policy describes how Daye North America, Inc. (“Daye,” “Snapper,” “we,” “us,” or “our”) collects, uses, and shares personal information when you visit or make a purchase from mowers.snapper.com. This site is operated by Daye under license from Briggs & Stratton, LLC. We are committed to protecting your privacy and being transparent about our data practices.
Who We Are
Daye North America, Inc. operates the mowers.snapper.com website as the data controller under license from Briggs & Stratton, LLC. If you have any questions about this policy or how we handle your information, you can reach us using the contact information at the end of this policy.
Information We Collect
We collect personal information to provide you with our products and services, operate our website, analyze performance, and personalize marketing. The categories of information we collect include:
Appendix A: CPRA Data Category Table
| Category | Examples | Purpose of Collection | Disclosure |
|---|---|---|---|
| Identifiers | Name, email, address, IP address, device ID | Process orders, provide services, communicate, security, advertising | Shopify, payment processors, Klaviyo, analytics and advertising partners |
| Customer Records | Order history, payment info | Order fulfillment, accounting, fraud prevention | Shopify, payment processors |
| Commercial Information | Products purchased, shopping history | Personalize marketing, analytics, customer service | Shopify, Klaviyo, analytics and advertising partners |
| Internet Activity | Browsing behavior, referring URLs, interactions | Website functionality, analytics, marketing | Google Analytics, Tag Manager, Search Console, Hotjar, advertising partners |
| Geolocation | Approximate location (via IP) | Localization, fraud prevention, analytics | Analytics and advertising partners |
| Inferences | Preferences or interests inferred from browsing | Marketing and personalization | Advertising platforms (Google, Meta, Microsoft) |
How We Use Information
We use personal information to:
- Fulfill and manage your orders
- Operate and improve our website and services
- Provide customer support
- Send marketing communications (with your consent where required)
- Personalize advertising and measure its effectiveness
- Maintain the security and integrity of our systems
Cookies and Online Tracking
We use cookies and similar technologies to operate our site, analyze usage, personalize content, and support advertising. We use Shopify cookies, Google Analytics (GA4), Google Tag Manager, Google Search Console, Meta Pixel, Microsoft Ads, YouTube embeds, and Hotjar session tools. You can manage your cookie preferences through our cookie banner or browser settings. We honor Global Privacy Control (GPC) signals where legally required.
“Do Not Sell or Share My Personal Information”
We do not sell personal information for money. We may share personal information with advertising partners for cross-context behavioral advertising (also called targeted advertising). You have the right to opt out of this type of sharing by clicking the “Your Privacy Choices” link in our site footer or by using a Global Privacy Control (GPC) signal.
How We Disclose Information
We disclose personal information to trusted service providers to help us run our business, including:
- Shopify (e-commerce platform)
- Payment processors (order transactions)
- Klaviyo (email marketing)
- Analytics and advertising platforms (Google, Meta, Microsoft)
- Session recording and optimization tools (Hotjar)
- Legal authorities when required by law
Retention and Security
We retain personal information for as long as necessary to provide services, comply with legal obligations, resolve disputes, and enforce agreements. For example, order records are kept for tax and accounting (up to 7 years), analytics data up to 26 months, and marketing data until you opt out or unsubscribe. We use technical and organizational measures to protect personal information.
Your Privacy Rights
Depending on your state, you may have the right to:
- Know what personal information we collect and how we use it
- Access and receive a copy of your information
- Correct inaccurate information
- Delete personal information
- Opt out of the sale or sharing of personal information
- Limit the use of sensitive personal information (if collected)
- Appeal a decision if we deny your request
You may exercise these rights using the methods below.
How to Exercise Your Rights
You can submit a privacy rights request by:
-
Emailing us at privacy@dayeope.com
We will verify your identity before fulfilling your request. You may also use an authorized agent to submit a request on your behalf.
Children’s Privacy
Our website and products are intended for adults. We do not knowingly collect personal information from children under 16. If we learn that we have collected such information, we will delete it promptly.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. We will post the updated policy on this page with a new effective date.
Contact Us
If you have any questions about this Privacy Policy or our privacy practices, you can contact us at:
Daye North America, Inc.
privacy@dayeope.com
Address: 901 Tuckaseegee Rd., Charlotte, NC 28208